• Customer Loyalty Measurement
- Trust
- Value
- Satisfaction
• Awareness / Image Assessment
- Brand Awareness
- Name Recognition
- Image Assessment
• Advertising Effectiveness
- Message Recall
- Media Recall
• Market Performance Assessment/Tracking
-
Awareness
- Trial Usage
- Attitudes
|
• Customer Satisfaction
-
Performance issues affecting
satisfaction levels
• New Concept/Product
and Service Evaluation
- Customer Perceptions
- Market Potential
- Segment
Positioning Opportunities
• Site Selection/Modeling
- Successful Store Profile
• Market Segmentation
- Target Customer Profiles
• Public Opinion Polls
- Political Polls
|
